A recognizable fixture of the local community, Sentry Insurance’s newly designed lobby in its national headquarters demonstrates the company’s commitment to innovation, excellence, and the small central Wisconsin community where it is located. Pivotal provided lighting design services for the renovation to create an inviting, functional space that not only aligns with Sentry’s modern brand identity but also fosters community and civic pride.

The renovation introduced a more dynamic and layered lighting approach, enhancing visibility, comfort, and ambiance while showcasing key design elements. New glass-enclosed meeting rooms and collaboration areas foster engagement, while a digital lighting control system improves energy efficiency through daylight harvesting and automated adjustments.

The centerpiece of the new lobby is a striking chandelier providing a three-dimensional interpretation of Sentry’s logo. Composed of hundreds of custom-colored acrylic strips and pin-light LED fixtures, this eye-catching installation reinforces brand identity while serving as the lobby’s focal point. Decorative luminaires are used only sparingly within the surrounding space, allowing the chandelier to take center stage while providing a cohesive design aesthetic throughout.